Concept
For this project, it was requested the creation of a key visual for 2022 Shopee Black Friday in Brazil. The guideline for this key visual was to make it more modern, with touches of neon and the use of 3D typography, completely done in Photoshop and Illustrator.
The marketing team also requested an orange version for Esquenta,
the campaign period before spike day.
the campaign period before spike day.
